Recently MTL Blog got caught using an non-declared organic content ad masquerading as real content, which you can read up on here. This is a paid placement masquerading as normal content. This was brough to light thanks to a mention on Twitter during the #askmtlblog smack down, which was triggered by the in depth article from Fagstein that asks 40 questions and digs up some information.
So CBC also did some follow up on it and sheds some light on the Keurig product placement and charging for coverage issues highlighted here and here. You will need to fast forward to the 8:18 mark for the story to start.
Shortly after their call the Keurig ad went from
to THIS (note the teeny tiny orange sponsored content label)
MTL Blog uses the”they forgot” excuse very often. Take a look at the headache a local blogger had to go through when they called out MTL Blog on stealing their content in not just 1 spot but 2!
A greater issue with this sponsored content post is that it shows the tag in one post in the top 10 list but does not show the entire list as sponsored. The lists’ integrity (if you can call it that) is in question since it is not a real top anything since one of the posts is paid for. The entire post in the life section should be tagged as sponsored content. Instead it isn’t and that leads readers into starting to read this post and not know that a portion is an advertisement.